The Music Industry's Dependence on TikTok for Discovering New Talent
TikTok has emerged as a significant platform for discovering new musical talent in recent years. The platform's algorithm allows music to go viral quickly and reach millions of users globally. This has resulted in many musicians gaining popularity and achieving success through TikTok.
The music industry has taken note of this phenomenon and has started to rely on TikTok for discovering new talent. Record labels and music executives are regularly monitoring the platform to discover emerging artists and songs that are trending.