TikTok has emerged as a significant platform for discovering new musical talent in recent years. The platform's algorithm allows music to go viral quickly and reach millions of users globally. This has resulted in many musicians gaining popularity and achieving success through TikTok.
The music industry has taken note of this phenomenon and has started to rely on TikTok for discovering new talent. Record labels and music executives are regularly monitoring the platform to discover emerging artists and songs that are trending.
For example, the success of Olivia Rodrigo's debut single "drivers license" can be attributed, in part, to TikTok. The song went viral on the platform, with users creating videos using the track and sharing it with their followers. The viral success of the song led to it becoming a chart-topping hit, with major record labels signing Rodrigo shortly after.
Similarly, Lil Nas X's "Old Town Road" became a global sensation after going viral on TikTok, leading to a record deal and massive success for the young artist.
The music industry's reliance on TikTok for discovering new talent is likely to continue, as the platform's influence and reach continue to grow. However, it's important to note that while TikTok can help launch an artist's career, long-term success still depends on the quality of the music and the artist's ability to build a dedicated fan base beyond the platform.
