Public relations (PR) plays a significant role in shaping the image of celebrities. PR professionals work with celebrities to create and maintain a positive public perception of them. They use a variety of tactics and strategies to shape public opinion, such as media appearances, social media posts, interviews, and press releases.
One of the primary functions of PR in shaping celebrity images is to manage the flow of information that is released to the public. This means controlling what information is made available, how it is presented, and when it is released. PR professionals work closely with their clients to ensure that the information being shared aligns with the desired image of the celebrity.