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media relations

The role of public relations in shaping audience perception of entertainment brands

Public relations (PR) plays a crucial role in shaping audience perception of entertainment brands. PR is responsible for managing the communication between the entertainment brand and its target audience. By creating and disseminating positive messages about the brand, PR can influence the way people perceive the brand and its products.

One of the primary goals of PR in the entertainment industry is to build a positive image of the brand. This can be achieved through various strategies such as media relations, event planning, social media, and influencer partnerships. For example, a PR team may work to secure coverage of a new movie release in high-profile entertainment magazines, arrange for the film's stars to make appearances on talk shows, and collaborate with popular social media influencers to promote the movie on their channels.

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