The impact of influencer culture on entertainment public relations
In recent years, influencer culture has had a significant impact on entertainment public relations. Influencers have become a powerful marketing tool, especially in the entertainment industry, where they are often used to promote new releases, products, and events.
One of the ways that influencer culture has affected entertainment public relations is through the rise of influencer partnerships. Brands and entertainment companies are increasingly partnering with influencers to promote their products and events. This has led to a shift in the way that public relations professionals approach media relations, as they now need to build relationships with influencers and manage these partnerships.
