Working with TikTok influencers can be a powerful way for brands to reach younger audiences and increase their brand awareness. However, there are ethical considerations that brands should keep in mind when working with TikTok influencers.
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TikTok has played a significant role in redefining celebrity by providing a platform for people to gain fame and recognition beyond traditional means. With the app's unique algorithm and user-generated content format, anyone can create and share videos that can go viral and reach millions of people.
One of the defining features of TikTok is that it rewards creativity and originality, rather than status or celebrity status. This has opened up opportunities for individuals with diverse backgrounds, skills, and talents to gain a following and become "TikTok famous."
TikTok is disrupting traditional entertainment career paths in several ways. First, it has created a new kind of celebrity culture where anyone with a smartphone and creativity can become famous overnight. This has disrupted the traditional Hollywood model, which relies on agents, auditions, and connections to get noticed.
Second, TikTok has given rise to a new breed of influencer who can monetize their content and build a loyal following without the need for traditional gatekeepers. This has disrupted the power dynamic between creators and studios, allowing influencers to have more control over their content and their brand.
Third, TikTok has become a new platform for musicians to gain exposure and build a following. The app's algorithm promotes songs that are popular on the platform, which has helped many artists go viral and launch their careers.