traditional talent agencies

TikTok has had a significant impact on traditional talent agencies. In the past, talent agencies played a crucial role in discovering and promoting talent in the entertainment industry. However, with the rise of social media platforms like TikTok, many talented individuals have been able to gain a massive following without the help of a traditional talent agency.

TikTok has provided a platform for anyone with a smartphone to showcase their talent and build a following. This has led to the emergence of a new breed of influencers who are not necessarily signed to a traditional talent agency but have a significant impact on their followers. As a result, many brands and companies have started to work directly with these influencers to promote their products and services, bypassing the traditional talent agency model.