The Evolution of Advertising in Streaming Services
Advertising in streaming services has evolved significantly in recent years. As more and more people shift away from traditional cable TV and towards streaming services, advertisers have had to adapt their strategies to reach these new audiences.
One of the biggest changes in advertising on streaming services has been the rise of programmatic advertising. Programmatic advertising uses data and algorithms to automate the ad buying process, allowing advertisers to target specific audiences with greater precision. This has led to more targeted and effective advertising campaigns, as well as increased revenue for streaming services.
