TikTok's influence on the entertainment industry has been significant in recent years. The social media platform has transformed from being just a platform for short-form videos to a platform for discovering new talent and promoting entertainment content.
One of the most significant ways that TikTok has impacted the entertainment industry is through dance challenges. Dance challenges on TikTok have become viral trends, with millions of people participating and sharing their own versions of popular dances. These dance challenges have become a launching pad for many creators to gain exposure, including some who have gone on to perform on big stages, such as The Ellen Show, The Tonight Show with Jimmy Fallon, and even at the Super Bowl.